TIPS FOR PROJECT MANAGERS

  • Get comfortable and passionate about asking for help. 
     
  • Have realistic expectations. Don't expect to raise thousands without careful planning and effort. Make a plan, get the proper approvals, and learn from mistakes.
     
  • Make your project title short (8 words or less) and either descriptive or intriguing. Words like "support" and "fund" are great. Avoid words like "help" or "donate."
     
  • Have a clear goal in mind that you can communicate easily to readers. Let people know exactly how their money will be used. Be authentic, be confident, show passion for your project.
     
  • Use video and images to create your story.
     
  • Once your campaign is approved, get 15-20 first funders ready to donate at the start of your campaign.
     
  • Success is directly related to social networks – establish accounts if you don't have them already. Use social media strategically. Create short and catchy messages, and post around 9:00 pm when most people are online.
     
  • Plan out a rough calendar of your networking/posting activities for every day during the length of your campaign.
     
  • Draft emails and other communications beforehand and then adjust them to keep them current. Remember to keep track of when emails are sent.
     
  • Leverage your network. Ask your department/organization to send emails to their contact lists including current students, faculty/staff, and alumni and to post the campaign description and link on their department website.
     
  • Use milestone emails and updates when you reach certain funding goals (we've raised a third of the goal; we are halfway there, etc.) and countdown emails and updates with the amount still needed (with 5 days remaining, we need to raise the final $1,000 to reach our goal).
     
  • Make a call to action in your communications – donate, share the video, like us on Facebook, forward this email.
     
  • Remember to keep the conversation going and give updates about the project itself.
     
  • Plan for a lull in the campaign. Update video and photos; reach out to bloggers; keep talking. Re-energize yourself and your network.
     
  • Thank your donors publicly on your project page and through social media – throughout the campaign and at the end.
     
  • Acknowledge and publicize the results from your fundraising campaign.

Tips compiled from: RocketHub's Crowdfunding Success SchoolLauncht blog: State of Crowdfunding in Higher Education; The Dynamics of Crowdfunding: Determinants of Success and Failure by Ethan MollickVab Media’s Top 10 Lessons Learned From Crowdfunding;  Crowdfunding Tips for Students and Schools